On social networks, your worth is measured by what you share, and how others react to it.
When you post good content others respond with “likes”, comments, and may even “follow” you. Whether engaging in purely social (ie; Facebook friends), or work related (ie; LinkedIn) sharing, what you share has direct impact on your social influence. For most businesses, gaining social influence should be examined and clearly addressed in a marketing plan.
However, the formality of a marketing plan is not always an option for small businesses, start-ups and entrepreneurs. Several free social media marketing and optimization tools exist that provide the ability to easily share content and gain credibility with future and present followers.
Free Social Sharing Tools
In1 – http://beta.in1.com
In1.com is a fast growing start-up that will unify your social media efforts. In1 combines social media sharing and discovery, so that you have a single place to share from and post to multiple social networks. With a very brandable URL (ie; mycompany.in1.com) you can combine all those separate social identities into a single URL. The in1 sharing tool is stupid simple, and will simultaneously post content to Facebook, Twitter, LinkedIn and Tumblr. It also provides a Web screenshot feature so that you can easily capture and share a Web page as an image. A bookmarklet makes it easy to share any Website from your browser. Like Pinterest, you can discover what others are sharing and create your own collections of curated content.
ShareThis – http://sharethis.com
ShareThis offers some free and pay-for sharing tools. There are several widgets and buttons you can use on your blog or Website. ShareThis makes it easy to share articles to social media websites like Digg or Facebook. Because it features both a web widget for content producers like bloggers and a browser plugin for readers, ShareThis is attractive to just about anyone whether they host a blog or just like to read blogs. If you host a blog, ShareThis will allow you to let your articles be shared across the social web with the inclusion of just a single widget. This takes away the need to install separate buttons for Digg, Newsvine, Reddit, and other similar sites. However, the sharing process must be performed separately on each target site.
BufferApp – http://bufferapp.com
BufferApp is a social utility that let’s you schedule tweets or Facebook status updates. It offers limited free access and some pay-for services. The beauty of using BufferApp comes from the time you save by using the auto scheduling. Send the tweet in, and it fills the next open slot. You can review the order of the tweets in the buffer and rearrange them as needed. For example, you may have a tweet that is more date sensitive and needs to tweet out first. However, you can’t change the time or add a one only extra per day, and it only fills the pre-programmed times you have set.
This list is also available at: http://beta.in1.com/boards/b66c0a9b807b2f840737213d22068e59