Category Archives: social technology and platforms

Trends 2013: Social Media and Big Data Converge

2012 has been a great year for big ideas  — big ideas like big data, inbound marketing and interest graphing. And, there’s certainly no shortage of companies pursuing the tremendous potential of these technologies.

In 2013 there will be growth around trends that have emerged from convergence of social media and big data. These new trends refine the broader big data and social media spectrums with “real” tangible solutions. In 2013, we’ll see a reorientation of how businesses capture the benefits of social media. Here are two consumer-centric trends that will impact social business in 2013:

1) Data Driven Marketing (DDM)

Tools will emerge that harness big data and leverage it in a way that enables brands to gain and build strong customer relationships.

Data is transforming companies and brands in multiple ways.  The abundance of social data makes it possible to segment media and target consumers in different ways, and at any stage in the marketing life cycle.  The data also makes it possible to measure the effectiveness of campaigns, quickly change strategies (you’ve heard of “pivoting”) and better understand consumer behavior.  This data can be used to inform product design, customer relations, and the entire business strategy.

As a result, the digital marketing landscape had changed.  It used to be about getting more traffic. Then brands started learning more about acquisition — turning visitors into leads.  The focus then shifted from outbound marketing to inbound marketing and brands learned that “influence” resulted in more leads.  DDM takes this one step further.

Data-driven Marketing doesn’t mean getting more traffic, or getting more leads. Data-driven Marketing means getting more customers.  Data-driven Marketing is not about influence, it’s about relevance.  DDM tools will close the gap between analytics and business insights by way of actionable analytics. Data-driven Marketing tools put metrics in context, provide real-time insights on reputation and enable businesses to increase consumer loyalty.  With more data to measure and learn from, marketing iterations are shorter and campaigns are more agile. Brands learn how to optimize, and spend less time executing plans that don’t work. Customers become engaged and even passionate brand advocates.

Data-driven Marketing Companies to Watch in 2013:


“Data Driven Marketing” and related terms “Customer Centric Marketing”, “Customer Driven Marketing” on Google Trends

2) Social Merchandising

Tools will emerge that simplify the complexity of social marketing, social commerce, and unlock the potential of social merchandising.

As social media marketing evolved, brands focused on digital campaigns to share messages (ads) across multiple social channels.  Numerous social media marketing tools emerged providing ways to share, monitor and analyze multiple social networks.  But, the social Web is no longer about posting text updates on Facebook or Twitter.

While the most successful brands are “simple”, simplicity is complex — especially when it comes to social marketing. Social channels have become highly visual and interactive since the emergence of platforms like Instagram, Pinterest and YouTube.  Social engagement involves telling a story and listening.  Brands have to manage profiles on multiple social platforms that each offer unique advantages and characteristics.  Brands are sharing content around specific products, services and events. Social campaigns are used to build momentum around product launches or seasonal events.  All of this adds to the complexity and requires an increased level of coordination between marketers, product managers and technical staff.

New tools will emerge that simplify the complexity social marketing, and unlock the potential of social merchandising. These tools will provide integrated solutions that enable brands to involve their marketing and product teams accordingly to impact consumer purchase decisions. Social Merchandising (sometimes called, “customer-driven merchandising”) tools will provide better alignment between products and the consumers that are interested in them. While Social Marketing enables brands to encourage content sharing, Social Merchandising enables brands to encourage content curation, and target consumer based on their interests and product popularity. Social Merchandising will be most apparent in the retail sector, and enable campaigns to be more aligned with the entire business and its’ brand strategy.

Social Merchandising Companies to Watch in 2013:

I’m always interested to learn about new ideas on social and big data.  What do you think will be big in 2013? Have you discovered new tools the harness the promise of social media and big data? Share your thoughts.

About Carol Skelly

Carol Skelly is the founder of in1.com, a startup that enables brands to streamline their social channels in one platform. Prior to founding in1, Carol was the founder of Iatek, CTO at Xpresso and has also worked as a technologist at Action Interactive, Digital Equipment Corporation and Lotus (IBM).  Follow Carol at in1.com/CarolSkelly

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Brands Promote Social with One URL @in1

Brand and event marketers that disseminate to multiple social media channels just got a major boost, courtesy of in1.com. The site announced the rollout of social brand pages for companies that want to reach out to consumers on Facebook, Twitter, Pinterest, YouTube and other social networks. Through this single social stream, brands can establish one global identity.

In1 is one of the biggest social media marketing developments that enables companies to easily communicate with customers across all popular social channels. In1.com brand pages allow companies that have multiple social profiles to have one universal, easy to remember, presence. Instead of promoting several Facebook, Twitter and other social URLs, companies can just promote one in1.com URL.

When users hit an in1 brand page, they get a real-time feed of the social and Web content around that brand. Companies can control which social feeds appear as well as Website links, images, tags and RSS feeds. In1 is an amazing way for companies to monitor their social brands, or timely events around their brand. Find out more about the beta at http://www.in1.com

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Socialist – A jQuery Social Feed Plugin

Introduction

Most likely you have multiple social accounts on which you post updates and share content. You may have used various social plugins or widgets to display Tweets, Facebook updates or Pinterest pins as a list or “stream” on your blog or Website.

Socialist is a jQuery social plugin that combines multiple social feeds into a single feed. Socialist aggregates updates from Twitter, Facebook Pages, LinkedIn, Pinterest, Tumblr, Google+, Craigslist, YouTube, Flickr or any RSS feed. Socialist can be used to combine content from your own social accounts, or updates from other social or RSS feeds.

Features

  • Combine and display updates from multiple social networks
  • Multiple themes and customizable fields
  • Easy to implement with a few lines of code
  • Free, open source license
  • Uses jQuery AJAX to get content from multiple URL's
  • Fixed or masonry style layouts using Isotope (included)

Use Cases

  • Create a Pinterest-style social wall
  • Combine your Facebook, Twitter and/or LinkedIn updates
  • Display thumbnails from Craigslist
  • Create a topic-centric social stream
  • Visualize RSS feeds
  • List tweets from any Twitter accounts
  • Create a wall of YouTube thumbnails

Supported Social Networks & Feeds

  • Facebook
  • Twitter
  • LinkedIn
  • In1
  • YouTube
  • Tumblr
  • Flickr
  • Pinterest
  • RSS Feeds (via Google Feeds API)
  • Craigslist
  • Google+
  • [and more being added]..

Demo | Download | Details

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