Tag Archives: social marketing

Brands Promote Social with One URL @in1

Brand and event marketers that disseminate to multiple social media channels just got a major boost, courtesy of in1.com. The site announced the rollout of social brand pages for companies that want to reach out to consumers on Facebook, Twitter, Pinterest, YouTube and other social networks. Through this single social stream, brands can establish one global identity.

In1 is one of the biggest social media marketing developments that enables companies to easily communicate with customers across all popular social channels. In1.com brand pages allow companies that have multiple social profiles to have one universal, easy to remember, presence. Instead of promoting several Facebook, Twitter and other social URLs, companies can just promote one in1.com URL.

When users hit an in1 brand page, they get a real-time feed of the social and Web content around that brand. Companies can control which social feeds appear as well as Website links, images, tags and RSS feeds. In1 is an amazing way for companies to monitor their social brands, or timely events around their brand. Find out more about the beta at http://www.in1.com

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Amazing Social Media Statistics: Q3 2012

I recently discovered some social media statistics that businesses and social marketers will find very interesting.

  • 4.8 billion people now own mobile phones – MindJumpers
  • Social media and blogs reach 80% of all US Internet users of which there are 245 million – Nielsen
  • There are 1 billion Facebook users – Facebook
  • 91% of social marketers see improved website traffic due to social media campaigns and 79% are generating more quality leads – unknown
  • 100,000 tweets are sent every minute – AllTwitter
  • 684,478 pieces of content are shared on Facebook every minute – AllTwitter
  • 48 hours of video are uploaded to YouTube every minute – AllTwitter
  • 47,000 apps are downloaded from the App Store every minute – AllTwitter
  • 3,600 photos are shared on Instagram every minute – AllTwitter
  • $272,000 is spent by consumers online every minute – AllTwitter
  • Social technologies could potentially contribute $900 billion to $1.3 trillion in annual value across the four sectors – McKinsey
  • People are more likely to engage with branded content on social media that contains pictures (44%) and videos (37%) – Performics.


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Top 10 Most Useless Social Tips

1 Use Automation

Face it. Tools that auto tweet, auto
follow or auto post are spam bots. Followers can see right through your automated posts and avoid you like the plague. However, the are some tools such as BufferApp or in1 that are useful for smart and scheduled automation.

2 Outsource Your Social Media Management

3 Post On As Many Social Network As Possible
4 Use Sharing Widgets On Your Website
5 Create Several Social Profiles
6 Follow As Much As Possible
7 Retweet, Reshare, Reblog
8 Find and Join Relevant Communities
9 Put Your Social Addresses on Marketing Material and Correspondence
10 Use Twitter for CRM

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